What kind of media institution would distribute your media product and why?
I think that Universal Pictures would distribute
my film because they are
vertically integrated; this means that they will be able to
produce and distribute the film without there being high cost. They would also
be appropriate because they have a wide target audience which would help our
film become popular quicker. Universal Pictures have distributed Romantic Comedies
before, for example Bridget Jone’s Diary, this is a tent pole film, as it made
$10.8 million within its first week of opening, which allowed Universal
Pictures to release Bridget Jone’s Diary: Edge of Reason later on This is because
the first was such a hit. Guaranteeing our film global success.
Another Distributor I would choose MGM or Metro-Goldwyn-Mayer,
this is because they also have experience with distributing Romantic Comedies’
too. For example, ‘When Harry Met Sally’, a well known film among adults and
young adults around the world.
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